Skip to content
Free shipping on orders over $500 · Double Boulder Bucks on website orders · Enter our holiday giveaway
Free shipping over $500 · Double Boulder Bucks online
OOU Home Page Hero Image

Your rig is family. Treat it like family.

ASE Master Certified techs, honest advice, and a build plan that fits your budget. We get you from gear to there.

Your rig is family. Treat it like family.

ASE Master Certified techs, honest advice, and a build plan that fits your budget. We get you from gear to there.
ENTER THE GIVEAWAY

Offroad & Overland Unlimited

We get you from gear to there

Offroad & Overland Unlimited

We get you from gear to there

Offroad & Overland Unlimited

We get you from gear to there

Offroad & Overland Unlimited

We get you from gear to there

Win a winch. Free to enter.

Three winners. Sign up once, then earn extra entries when you follow us, subscribe or shop.

  • 1st: Superwinch SX12SR or Scorpion, your choice (up to $1,000 value)
  • 2nd: $500 OOU store credit
  • 3rd: OOU swag kit

No purchase necessary. US residents 18+. Promotion begins Nov 1 and ends Dec 14, 2026 at 11:59 PM ET. Every $5 spent online = 1 entry. Full details and rules

Ask firstHonest advice before you spend a dollar.
Build in phasesA plan that fits your budget and what comes next.
Same price, local shopPrice match with proof, installs in our Georgetown bays.
Free shipping over $500Holiday season, no code needed.

Future-proof your ride

You don't need to spend tens of thousands at once. Tell us how you use your rig and we'll map the build in phases, so each part fits the next one.

PHASE 1FoundationTires, wheels and suspension that fit how you drive.
PHASE 2ProtectionBumpers, rock sliders and skid plates.
PHASE 3CapabilityGearing, lockers, winch, lighting and camp gear.
CALL US ABOUT YOUR BUILD: 502-591-6050

Enter our holiday giveaway.

Three winners. Follow, subscribe, or shop. Every $5 spent is an entry. Ends December 14. No purchase necessary.

ENTER NOW

Same price. We'll match it.

Manufacturers set pricing. Show us a lower advertised price from an authorized dealer and we'll match it. Proof required. We can't match below the manufacturer's minimum advertised price.

Rollover Rewards

Earn Boulder Bucks on every order: $10 back for every $1,000, and double ($20) on website orders through December 31. Send a friend and get $5 in store credit when they make a purchase.

What we do

We’re passionate about building unique, capable, and tough rigs that can take you anywhere you want to explore. We share your love of adventure and the outdoors, and understand how valuable that time with family and friends is.

Your search is over!

No need to browse multiple off-road shops. Our huge online selection makes us your one-stop shop for all things offroad and overland. Let us help you get ready for your next adventure—whether you’re making the finishing touches to an already outfitted vehicle, looking for some upgrades, or starting out fresh with a bone stock platform, we can help.

We go the extra mile

Our service doesn’t end with the products we sell. If you’d like, you can have your parts delivered to our shop in Georgetown KY, and we’ll install them for you! We have ASE Master Certified Heavy truck and Auto Technicians, in addition to certified parts and service personnel on our team. Who better to trust with your offroad vehicle? We can even design and fabricate those unique pieces that you may need to complete your rig.

Testimonials

They ordered and installed an aftermarket bumper on my personal pickup. I was very pleased with everything they did. Great company that values its customers!

David O.

I have used OOU for most of my Jeep Gladiator build. They are growing a very reputable off road business for overlanding and rock crawling needs. They can do it all!! I have had tires, suspension, gears, lockers, electrical, brakes, etc. done and going to use them for all my plans in the future. I would highly recommend them to anyone!! Very professional, courteous, and helpful on answering any questions you have about products. They are a top notch shop. Give them a call or stop by the shop for a pleasant experience.

Mary D.

The only shop I will trust with my 392. After another known shop’s complete blunder of installs, Kent was able to get it all righted. He is as thorough as I have ever seen. It’s amazing what can happen when someone with true knowledge of Jeeps works on them. Looking forward to getting more done, the right way, the first time.

Tony K.

We had new tires and a total brake job done. Our Jeep Wrangler rides and drives a 1000 times better. This is the only shop I trust working on our Jeep’s

Cecil M.

Couldn’t be happier with the results on what I was wanting to accomplish. Gave good advice on parts and suggestions about what needed to be done to get the results I was looking for and the reasons for it.

Chris T.